Masters of Marketing Keynote: The Content Conundrum: The View From the CMO Suite

There’s little disagreement on the importance of content marketing, yet there’s little agreement on what it is and how it works. Definitions range from short form video to 140 character Tweets, from Instagram pages to feature films, TV shows to Facebook feeds. There are also debates over which agency and content partners are best positioned to work with brands, and how content should be funded, distributed and measured. These issues will be decided as the result of careful strategic and investment moves that are the topic of intense debate by industry leaders. NATPE is proud to present a rare opportunity to hear straight from the CMOs who determine the future of content marketing – don’t miss it.