Thanks to distinctive original series, must see sports events, groundbreaking factual programs, indispensable news coverage and fun loving children’s shows, channels remain the most efficient vehicles for delivering programming to viewers. The presidents of the world’s most important channel groups discuss the strengths of their global business models. What are the keys to creating channels and brands that matter to viewers? What kind of investments must be made in programming – worldwide and local – to feed those channels and keep them relevant? Appointment viewing is critical to building ratings but catch up and on demand offerings help build awareness and loyalty to shows. Consequently, what is the status and popularity of TV Everywhere and authentication? How are channels working with advertisers and are they receiving fair value from distribution platforms? Where are prospects for future growth? NATPE gathers the top decision makers to address these and other questions in a “can’t miss” session!
