The Development Step

The Development Step

In the last few years the “straight to series” order from a pitch has become increasingly rare. More than ever cable buyers are ordering smaller development steps as the process for making the decision to order a new series. From casting tapes and paper formats, to presentations and pilots, the cable buyers use these creative steps to judge the potential of new series. Has this extended and more in-depth development process helped or hampered the creative process? How many presentation and development step deals are buyers making to yield one series order? What advice can the cable buyers give producers on effectively navigating this development step process? Hear from leading executives who are shaping a new era of development; it’s a “must-attend session” for creators and producers with an eye on the cable universe.