The New Hollywood Studio: How E-Retail Is Driving Content

It’s clear that video is increasingly critical in what defines an engaging consumer experience, and increasingly e retailers are turning to video and content creation to drive sales. These e commerce players are putting video at the center of the online experience: building in house studios, hiring writers and professional content creators, working with multichannel network influencers to drive fan engagement. The sharp focus on video driven shopping is a bold move for these companies, and it’s driving increased conversion among viewers. What are the challenges of producing content in the e retail space? How does the creative team partner most effectively with the brand stakeholders? Which trends, platforms and talents are leading to a deeper engagement with the consumer? This is your chance to hear from the companies that are redefining the digital consumer experience: the e-retailers.