Tying Together Studios, Storytelling and Brand Strategy

Tying Together Studios, Storytelling and Brand Strategy

Relativity is a next generation global media company engaged in multiple aspects of content production and distribution, including movies, television, fashion, sports, digital and music. Relativity’s new chief marketing officer, Angela Courtin, talks about the studio’s aggressive creative and business strategy in digital and branded entertainment. As the former president of Dentsu Aegis in the U.S., Courtin’s deep relationships with and access to brands is a key component of Relativity’s strategy of integrating brands into storylines and helping them reach a global audience. Joining the conversation will be leading brands who are working with Relativity to challenge the status quo and reshape how and where they spend their marketing budgets.