It isn’t easy, but several major TV station groups have decided to develop and produce some of their own programming. The home grown programming may not draw as many viewers as the syndicated programming out of Hollywood – or look quite as good – but it has the potential to return a bigger profit. Top broadcast executives on the leading edge of the DIY trend will unveil the underlining strategies and field all questions. How is the first batch of shows doing? What’s working and what’s not? Is this a proven concept or still merely a grand experiment? Does DIY programming pose a serious threat to traditional syndication business? This session gives you the chance to hear from those answering these questions daily – don’t miss out on this invaluable intel!