X1, Xfinity and the Future of TV: A Conversation with Comcast’s Matthew Strauss

X1, Xfinity and the Future of TV: A Conversation with Comcast’s Matthew Strauss

As the nation’s largest pay TV distributor, Comcast is evolving far from the traditional multichannel package under the leadership of Strauss. He’s making sure the cable giant is innovating just as fast as its OTT challengers, particularly with the advance of cloud based set top box X1. Comcast is already fast changing its value proposition to subscribers across platforms with a robust VOD lineup showing increasing ability to drive eyeballs back to live TV, not to mention dynamic ad insertion and “stacking” rights. What TV Everywhere delivers viewers is continuously being redefined, including the offering to own downloadable movies and TV shows. If you’re under the misconception that cable is still behind the curve, find out how Strauss is pushing Comcast forward to embrace the future of viewing.