Your Ad is Served: Platform Innovation Changes the Game

Success equals engagement. To reach and capture today’s omni-channel behaviors, advertisers need intelligent ad serving technology that seamlessly delivers content along a consumer’s experience. The best platforms combine cost efficient build tools, rule-based delivery and sophisticated measurement that allows for best-in-class reporting and analytics. The current landscape has allowed for the proliferation of specialized business models, and both publisher and third-party ad servers are getting increasingly ‘smart’ in terms of targeting, contextualizing content delivery along the way. What have been the significant wins, and challenges, in this new gold rush of ad content? How do the top executives at the platform companies view the trends for the coming years? Which services have proven the most effective, and why? NATPE 2015 welcomes the very best and brightest in this burgeoning arena for an “engaging” and important conversation.