Cracking the Mobile Code and Its Perceived Return on Investment

Mobile video viewing has increased over 360% in just two years (according to Ooyala data), and with this explosion in user behavior comes a series of challenges faced by both publishers and mobile streaming services. In the last year, AT&T, Verizon, Twitter, Apple and Samsung have made significant plays in this category as they aim to own the living room, handheld and broadband environments. But is this investment translating to competive user acquisition? How can these carriers and device manufacturers justify the millions spent on original and syndicated IP? And are they recouping that investment? With these questions come further questions around measurement, viewability and ad delivery. This session will aim to dig into the business models and the payout for mobile video publishers, service providers and IP holders. Join this high level group for a sharply focused look into the future of mobile monetization.