Doing Business in Cable – The Process: Is It Working?

The non scripted cable business is going through a challenging period. One major element that doesn’t get much discussion is…THE PROCESS. Once an idea is pitched to a network and the idea is “bought”, in whatever form that takes (development, presentation, casting, pilot, series), what happens from there is the single most important contributing factor to whether a show is a hit or a miss. A the end of this long, involved process what comes out the other side is more often than not something very different from what was originally pitched. Producers seem to be spending more time traveling the same amount of ground. Network executives – wanting to spend money on quality product, on ideas they think are on brand for their network – are equally frustrated by the many voices and conflicting interests that become involved. Make a point of attending this session to find exactly where the process is breaking down…and how to fix it!