I Want What They’re Having

I Want What They're Having

Brands are creating, publishing and distributing unprecedented amounts of content. But how creative, strategic and effective is this content? Not enough that consumers are willing to watch it voluntarily. So who will brands turn to for longer form storytelling creative? Madison Avenue? Hollywood? With a landscape that includes a more sophisticated consumer, new ad skipping technologies, commercial free programming, lower TV ratings, dwindling effectiveness of traditional advertising and a millennial not raised on interruptive advertising, brands know they need to lean in to video content. But the content channels are fast becoming beasts with big appetites. So how do brands learn to create with new rules? And how do producers learn to serve a new master marketing strategy? Get the answers, and get inspired, by taking in this discussion among the industry’s best.