Influential Teens, Royal Caribbean, AwesomenessTV and a “Royal Crush”

Influential Teens, Royal Caribbean, AwesomenessTV and a “Royal Crush”

Knowing teenager’s huge influence on family travel as well as the decline in TV viewing and rise in digital consumption among youth, Royal Caribbean International tapped AwesomenessTV to create numerous successful digital series, culminating with “Royal Crush.” The original scripted series reaches a teen audience and showcases the incredible entertainment options they have onboard their cruise ships. Filmed aboard the cruise liner, the two six-episode seasons of “Royal Crush” blur the line between programming and commercial, seamlessly integrating brand message into content. To date, the series has garnered over 30 million views and 200 million social impressions and often generates over 1 million views a week. Join Royal Caribbean and AwesomenessTV for a branded content case study, showcasing how to leverage the teen audience online, YouTube influencers and a content-first approach to drive results for your brand.