Introducing “Generation M”: Latino Influencers On The Loose

Introducing “Generation M”: Latino Influencers On The Loose

As “Generation M” – multicultural, mobile and millennial – continues to shape the future of media consumption, top digital influencers are leading users and fans through a highly fragmented media world by helping them curate a growing number of content options in the Internet. NATPE and Telemundo present an interactive panel of top digital influencers from Latin America and the US Hispanic market in a session designed to create a unique opportunity for dialogue on a wide variety of trends and issues in emerging media. Moderated by Peter Blacker, EVP, Digital Media and Emerging Businesses at NBCUniversal Telemundo Enterprises, the discussion will cover a wide range of relevant topics, from how to create true engagement and navigating intellectual property rights, to practical insights on how to monetize social networks and deal with nascent measurement systems.