Live By The Touch, Die By The Swipe: Creating Compelling Content for Mobile Audiences

By some estimates, more than half of all digital content is now consumed via mobile devices. For platforms such as Instagram and Pinterest, that figure rises to more than 90%. Social media is the way audiences discover content as the feed becomes the new portal. That often means you have less than a second to capture your audience’s attention before you’re swiped away. This panel will explore how content creators and brands are adapting to a mobile first world, and how it changes the way stories are shaped and shared. Will audiences consume long form content on small screens, or only bite size snacks? What formats work best? How can mobile strengths such as geolocation and live broadcasting impact what messages are created, and when and where they’re delivered? How can content be tailored across diverse platforms? This session is where you need to be in order to find out.