Multi-National Companies in a Multi-Platform World

Multi-National Companies in a Multi-Platform World

Digital platforms have thoroughly disrupted the television business but also created countless opportunities. As viewers increasingly stream programming online, engage with apps on smaller screens, or interact with TV shows through their smartphones, savvy producers, distributors and broadcasters are figuring out how to offer compelling content and adequately monetize it. While the playing field is vast and the rules remain largely unwritten, there have already been lucrative ways of exploiting digital platforms and the in the session “Multi-National Companies In A Multi-Platform World”, some of the world’s leading professionals—Keshet International’s Keren Shahar, Zodiak Media’s Grant Ross, Z Living’s Rafe Oller and Modern Times Group Merrily Ross—share their experiences and success stories.