Multi-Platform Challenges: Senior Executives Discuss Their Approaches

Consumers are using more and more varied devices to access content – what was once known only as radio, TV and Internet is now audio, video and digital content available whenever and wherever consumers desire. And, while having content at their fingertips makes consumers happy, it also presents challenges to the media industry. How is the industry managing multi-platform planning, buying and selling and measurement? Join us to hear broadcast and agency executives discuss how their companies are addressing these challenges and what they see as key obstacles that the industry must overcome.