Music Rocks: How Artists Are Discovered and Gain Success in a Multi-Platform World

The sharing of music on the internet, the explosion of music reality competition – and the merging of these two worlds – is nothing short of a universal phenomenon. Singers, songwriters, bands and musicians try to catch fire with performances that electrify audiences both online and on TV. Whether they’re looking to be discovered or hoping their songs go viral, they all want views and downloads. With everything from the home screen to the latest handheld devices, artists have the world’s audience at their fingertips. In a matter of minutes, stars are born and established artists gain millions of fans with a simple view. Come hear industry experts’ take on how artists from all genres are co-existing, thriving and being discovered in the multi-platform world of music.