In a world filled with so much discordant media noise, brands are now producing content across all formats in an effort to reengage familiar audiences and engage new ones. In this session, David Beebe, VP Global Creative + Content Marketing for Marriott International and its portfolio of 19 brands, will discuss why Marriott is going all in as a media company. Find out why they launched the Marriott Content Studio, which is partnering with the creative community to develop, produce, and distribute digital, television, and film projects in all formats across all screens. You’ll hear how the content is winning the hearts, minds, and wallets of the next generation traveler, plus how the content has turned them into a media business too and where agencies, producers, and distributors fit into the mix. Be sure to “check in” on this session.