Creating a show and getting a buyer to want it? is the fun part of the dance that producers do. Then comes the deal itself…and the laughter stops. This panel explores both the subtle and not-so-subtle methods for producers to benefit during negotiations. As well, it looks at ways that producers have managed to hang onto rights in some deal situations. As traditional TV changes and digital platforms proliferate sometimes it is the deals that will be disrupted. To learn what really happens when high level stakes are on the table, plan to attend this dynamic discussion among those that get those deals done.