The Numbers Don’t Lie: Content Creation in a Data-Driven World

The Numbers Don't Lie: Content Creation in a Data-Driven World

Data is the driving force in the digital world. New platforms are greenlighting, producing and distributing original content at a record pace. How is data being used to inform these creative, production, and distribution decisions? What can studios, producers and creators learn from this new data driven model? How do advertisers and marketers play into this data paradigm? What can producers, creators and studios do to use data to make more informed decisions? Make plans to listen is as these senior executives from the top digital video businesses in the industry drill down on the analytics of digital video.