The Rise of New OTT Platforms

Over the course of the last 2 years the explosion of new OTT platforms has reverberated throughout our industry. From Vessel to Verizon to ComicCon to NBCU – the opportunity for new players and established media companies to get into the streaming business has arrived. The question is this: what will it take to survive in this massive fragmented landscape where eyeballs are everything and discoverability is the greatest challenge of all? Join us to hear from the top executives who are on the front lines and determining what marketing, programming and technology strategies it will take to launch a successful business and as importantly where the challenges and obstacles lie.