Tracking TV revenue used to be simple: ad rates were based on ratings and demos of live television viewed the day the content originally aired. Today’s television landscape provides revenue opportunities from multiple audiences and platforms, across an entire month of viewing. Which platforms are providing these new opportunities for additional revenue streams and how can the industry take advantage of them? This panel will take a deeper dive into where time shifted viewing fits in the overall television landscape, and provide evidence that there are great revenue opportunities in ad supported and time shifted television content including Free on Demand and live/DVR viewing over 28 days while exploring the TV pie chart of revenue streams. Time shift your NATPE calendar to learn from these experts!