The Value of a View

What does success look like? It’s perhaps the biggest question that exists for marketers in the content age. Is a digital video view the same as a TV impression? Does engagement translate to sales? Is a share worth more than a comment, a comment worth more than a like? Is that influencer asking a fair price? Marketers are investing more of their budgets in content marketing and A-list talent as traditional forms of advertising decline in effectiveness and efficiency. But many remain unsure of how to define the return on those investments. This panel will explore how key content marketers define success in the space, the tools and measurements being used to prove ROI and the challenges the industry needs to confront to unlock the true potential of content marketing. It’s a session sure to be worthwhile, regardless of which side of the equation you find yourself on.