*Agenda items subject to change

12:00 pm ET
OPENING REMARKS – host
WELCOME – JP Bommel, CEO, NATPE

12:05 pm ET (25-minute fireside chat)
OPENING KEYNOTE INTERVIEW – Delivering Breaking News in 2021

This leading television news executive sits with a popular news
personality for a one-on-one candid interview about the evolving
business of news coverage on television this year.

12:30 pm ET (Two back-to-back 15-minute fireside chats or presentations)
ATTRACTING VIEWERS

Case Study One: Political News – Using Talent to Attract TV Viewers

Case Study Two: Local News. Attracting Younger Viewers

1:00 pm ET (30 minute panel)
Getting News To Streamers Everywhere

This panel shares unique experiences of delivering news stories from entertainment to sports to weather directly to a viewer on their streaming device, and how this method of delivery has its own set of challenges and surprises.

1:30 pm ET (15-minute fireside chat)
Changing Tides in News Sponsorship

The Sales Perspective. This network ad sales executive shares
perspectives on changes to the news cycle and how this is affecting how brands make their decisions in 2021. This includes the growing appetite for content marketing which features branded-stories as part of news coverage as evidenced by these brand categories:

•Automotive •Pharma •Diet •Wellness •Insurance

1:45 pm ET (15-minute award ceremony and conversation)
The NATPE NEWS AWARD for Excellence in TV News Reporting

Enjoy an award presentation followed by a one-on-one fireside chat with our award recipient. The Excellence Award is presented to a distinguished member of the television community who represents excellence in their reporting style of news programming on television, plus tenacity, professionalism and an unstoppable commitment to the viewer.

2:00 pm ET (Super Series of 15-minute keynote interviews)
SUPER SERIES OF NEWS PERSPECTIVES

  1. The Local Story
  2. Network News Coverage
  3. Global News Gathering
  4. The “Viewer Created” Story