As General Manager of AccuWeather Network, Sarah Katt oversees programming strategy, operations, distribution and marketing. She also works closely with the digital and sales teams on the development of video products for new platforms and partners.
Katt began her career at AccuWeather in 2016 as Vice President of Product Development and Operations for the fledgling AccuWeather Network which debuted in 2015.
In 2021, only six years after its launch, she was instrumental in securing six major awards for the AccuWeather TV Network, including a 2021 Cablefax Award on “Best Overall Content;” 2020 Mid-Atlantic Emmy Award for “Best Environment/Science – News Single Story or Series;” 2019 Telly Award in the category of “Best General News or Feature: General Television,” and Cynopsis Awards for “Best Short Form Content” both in 2018 and 2019 and for “Best Ad-Supported Cable Network” in 2019. Katt was also honored at AccuWeather Network with a 2019 Cynopsis “Women in Media” Award. Under her leadership, AccuWeather Network has increased TV distribution by 400 percent. Digital views soared to over 1 billion, including an increase in video-related revenue of 200 percent in a 12-month period. During her tenure, she oversaw the process for an extensive redesign of the AccuWeather Network production facility and video workflow.
Prior to joining AccuWeather, Katt worked with Verizon Communications on its multiplatform video distribution strategy and played a critical role in the successful launch of Fios1 Networks, managing the project as it grew and developed. In addition, she served in several multi-platform video leadership roles with CBS News.
Katt holds a BA from Sarah Lawrence College, an MBA from Cornell’s Johnson School of management, and works as an advisor with Cornell Tech on a new product lab class.
Recognized as the most accurate source of weather forecasts and warnings in the world, AccuWeather has saved tens of thousands of lives and prevented tens of billions of dollars in property damage since its founding in 1962. AccuWeather serves more than 1.5 billion people daily through its digital platforms and services to media and businesses worldwide.