Over-the-Top (OTT) trends are redefining the media landscape. With today’s streamer transcending a broad spectrum of geographics, generations and household types, there is a unique opportunity to reach audiences in new ways, with further monetization possibilities. Over-the-Air (OTA) homes, heavily represented by cord shavers and cutters, are increasingly adopting OTT options and there is an abundance of new ways to reach this growing demographic. Please join, Jeff Wender, Nielsen’s Managing Director for Local Client Solutions, and Justin LaPorte, VP, Local Media Insights – who will explore the impact of OTT and how the media landscape is evolving nationally and at the local level.
Justin LaPorte, VP, Research Director, Nielsen
Jeff Wender, Managing Director, Local Media, Nielsen, Nielsen