Programming Track Description
Global spending on content marketing has reached $145 billion, according to one leading estimate, and is anticipated to grow to $300 billion by 2019. It’s clear that as intrusive forms of marketing decline in effectiveness and new technologies transform storytelling CMOs increasingly see content as a key driver of future growth. Yet there are as many challenges as there are opportunities. What’s the role of content in the marketing mix? What new business models are emerging? How can content ROI be measured? Who are the best partners to drive the content conversation? NATPE has partnered with CAA, DigitasLBi and Piro to create a best in class thought leadership experience. It brings the world’s leading storytellers, icons, artists and influencers together in an intimate conversation with the most innovative CMOs and marketers. In 2017, NATPE and its partners are expanding the brand marketer offering to include an invite only CMO Master Class series. It will tackle the leading issues in no holds barred sessions with the aim of identifying solutions and creating a path to move the industry forward.