● Have you pitched your program several times but still haven’t managed to get any traction?
● Are you going in to pitch your show for the first time and you want to knock it out of the park?
● You’ve fine-tuned your project and are confident that all the creative elements are locked and solid. Still, you need to get a handle on the marketing angles that will be the difference between a “pass” and the perfect pitch.
This one-hour conference call will review the project’s most likely potential buyers (distributors, financiers or sponsors), prospective attachments (including relevant and appropriate potential hosts, stars, subject matter experts, show runners, etc.) and possible approach strategies; demographic assessment; possible product placement ideas as well as a verbal critique of any and all marketing materials provided (such as: loglines, synopses, treatments, one-sheets, leave-behinds, trailers, sizzle reels, investor presentations, business plans, packages, proposals, websites, website outlines, social media marketing plans, distribution plans); and suggestions for possible ancillary transmedia opportunities (i.e.: affinity marketing opportunities, platform and/or social media video games, blogs as promotional platforms); and alternative distribution possibilities.
Beginning your pitches with
great loglines should entice the Catchers to want more – and request your
materials. Submit one-sentence summaries of your various projects and receive
an unbiased, professional ranking of them in terms of projected marketability,
key words identified (and improved), constructive polish suggestions and a hit
list or which 2014 PRO Pitch Catchers that might be the best fit for each
*A logline is the hook - ideally in 25 words or less - that piques initial interest. Ideal loglines will reveal the project’s high concept, sources of conflict (drama), introduce the Host(s)/Subject Matter Expert(s)/Contestants - and intrigue the listener/reader as to how the project will deliver in a unique and interesting way – episode after episode.