NATPE & CEA Joint Research Study
Second Screen: Creative Opportunity or Technological Imposition?
The National Association of Television Program Executives (NATPE||Content First) and the Consumer Electronics Association (CEA)® recently released the findings of a two-part joint research study on Second Screen. Part One of this first-of-its-kind study focused on consumers and found nearly all (91 percent) of Second Screen viewers access asynchronous program content, yet only 42 percent have tried synchronizing their content experience to live TV. Part Two features qualitative research collected through in-depth interviews with some of the industry’s top show runners about the future of Second Screen and how they factor it into the creative process.
View Research Highlights
Purchase the study
The Executive Summary of the survey results is available for media upon request and the complete report will be available for free to NATPE members who email firstname.lastname@example.org with subject line “2nd Screen TV Viewing Research Request” (make sure to include your full name and company), and to CEA member companies at members.CE.org. Non-members can purchase the study for $1,000 at store.ce.org.
Watch the Session at NATPE||Miami 2014
NATPE's Rod Perth and CEA's Steve Koenig participated a session at Miami's conference that focused on Second Screen and thoughts from the research. Joined by Gerry Philpott from E-Poll Market Research, you can watch the video from this session through NATPEtv.
For millions of consumers, second screen devices have become constant companions for watching TV. But how are consumers using the second screen to augment their TV experience and why does it matter to them? Are producers leveraging the second screen to foster audience engagement, or do some in the creative community consider it a tech fad that has limits? For the first time, CEA and NATPE have partnered to address these questions and more, with a co-developed research presentation followed by a panel discussion. This session will provide clarity about how future second screen opportunities within the technology and content industries can amplify user experiences, and, in turn, grow revenues. Please arrive early, as this news-making session is sure to be one of NATPE 2014's most well-attended events.
NEW NATPE AND CEA RESEARCH FINDS SHOW PRODUCERS AND CREATORS SEE SECOND SCREEN BECOMING PERMANENT PART OF VIEWING EXPERIENCE