NATPE Station Group Summit
Programming Track Description
The NATPE best-in-class Station Group Summit welcomes the industry’s trendsetting executives to share best practices, solutions to challenges and their vision for the future. This expanded track packed with high level keynotes, informative case studies and ground breaking sessions is designed to stimulate thinking well beyond the traditional broadcast model. Broadcast station groups have discovered digital, multicast and potential OTT opportunities which remain tantalizing growth areas. Capitalizing on these new markets and consumer bases requires innovative, “out of the box” strategies. Consider these facts: 5 years ago there were 3 multicast channels bringing around $60-80 million a year in ad dollars. That model has exploded into a $400 million+ business. Savvy station group leaders have already made real businesses happen on the web while still maintaining the core goals of their companies.