NATPE Brands & Advertising
Programming Track Description
Brands want to own their own IP and advertisers are increasingly involved in the earliest stages of development, well before a green light. Ideally, a balanced and collaborative relationship between content and brand strategy lifts a program’s success across all screens, but what are the tradeoffs? How are brands becoming an essential value-add? Our participating thought leaders represent the leading edge of how storytellers and producers are increasingly debating the opportunities of marrying creative visions with brand marketing objectives. What you learn from these sessions is at the very foundation of the future of content development and distribution.