Prensario International, in association with NATPE and Events TM to create “Virtual Screenings 2020,” a digital market that will replace the LA Screenings and with efforts to expand to other cancelled markets
Los Angeles, CA – March 20, 2020 – Partners in the project include Prensario International, a pioneering publication with almost 50 years in the entertainment business, the National Association of Television Program Executives (NATPE), and Events TM’s Isabella Márquez, the traditional organizer of the suites for LA Screenings Independents at the Intercontinental Hotel. The organized e-meetings will recover the personal interaction and flow of business lost to the content industry from the canceling trade shows and marketplaces.
Nicolas Smirnoff, director, Prensario International, explained: “Virtual Screenings 2020 will take place the same days that LA Screenings, both independent and majors: from May 12 to 21. It will target about 5,000 key buyers from around the world, who will access to content screenings of the main providers of the international market, in a very easy and friendly way.”
Isabella Márquez, CEO, Events TM, added: “Now is a time for us to be creative and find new ways to come together. The desire for content, which has never been higher than in 2020 has not changed just because of the world’s event. I am so happy to work with such amazing partners to present an alternative solution to this year’s LA Screenings.”
JP Bommel, CEO, NATPE, concluded: “My first thought goes to the safety and health of the distributors, buyers and partners who were planning to attend LA Screenings Independent in May, they are a part of our family. At NATPE, our mission is to be the indispensable resource in the evolution of content as the conduit to connectivity, business insights and opportunity. In these challenging times, I am pleased that we will be able to fulfill that promise by delivering a virtual alternative to the market through this great partnership with Prensario and Events TM. We want our clients and partners to know that we are in this crisis together and we’ll continue to find ways for them to do business.”
The interface of the platform aims to be very simple. Buyers will register themselves for free to allow access to a home page with the logos of the distributors. Once there, they will be able to watch trailers, previews or complete episodes of the contents offered, along with the company information and complementary digital tools and services.
All global distributors are invited to participate. This includes the Hollywood studios to independent producers, also leading distributors in Latin America, Turkey, Europe and Asia.
“The response from the industry has been great. In fact, we launched the initiative pushed by many customer requests. We want not only to replace the cancelled markets, but also to create new, empowered tools for the digital era. The ‘Virtual Screenings’ must recover the business flow and add important digital value’, concluded Smirnoff.
About Prensario International
With almost 50 years in business, Prensario International is a leading trade publication for the global content market. Traditionally focused on the music industry, it quickly transformed into an entertainment media powerhouse covering the different business segments: first, the booming Pay TV in the ’80, then the programming and content business at the beginning of the ’90 with the big expansion of Latin telenovela all across the world, and now as a referent of the digital and 360-degree businesses in all genres and territories.
About Events TM
Events TM‘s ultimate objective is to provide a fully personalized service which guarantees that our events will always exceed our client’s expectations and goals. Whether your company is looking for an interesting venue, a unique event or just an adventure, Events TM always comes up with innovative ideas. No matter how large or small, we design events that are unique and distinctive and will reflect your company’s image. Events TM offers an unparalleled management and administrative services for the organization of: Events TM‘s ultimate objective is to provide a fully personalized service which guarantees that our events will always exceed our client’s expectations and goals. Whether your company is looking for an interesting venue, a unique event or just an adventure, Events TM always comes up with innovative ideas. No matter how large or small, we design events that are unique and distinctive and will reflect your company’s image. Events TM offers an unparalleled management and administrative services for the organization of Business Meetings, Tradeshows, Corporate Events, Conventions, Grand Openings, Awards Ceremonies, Ribbon Cutting Ceremonies, Celebrity Appearances, Social Events, Brochures, flyers, invitations, etc.
NATPE is a global content association and professional membership organization dedicated to shaping the future of content through global marketplaces and conferences, screenings, awards, and networking events; all specially curated for the content industry. Representing every facet of the content business, NATPE’s rich history, spanning over five decades, cements its roots as the largest U.S.-based global content association. NATPE is committed to representing the needs of our evolving members and constituents across all platforms and to bringing them together to shape the future of the business of content. It organizes three trade shows: NATPE Miami, the #1 global content show in the Americas; LA Screenings Independents, with focus in Latin America and US Hispanic; and NATPE Budapest, the ultimate destination for companies targeting CEE and CIS.