Justin Rosenblatt is Executive Vice President of Original Programming and
Development at Pop, a joint venture entertainment network owned by CBS Corporation and Lionsgate. He joined Pop in September 2016 on the heels of its successful rebrand and foray in award-winning original programming.
Prior to Pop, Rosenblatt served as Senior Vice President, Alternative Programming at CW Network. During his nine-year tenure at The CW, he oversaw all elements of development and current programming, including the re-imagination of the iconic television show, WHOSE LINE IS IT ANYWAY and the re-launch of MADTV. Rosenblatt steered multiple network hits, including AMERICA'S NEXT TOP MODEL, which became a brand-defining show for The CW and helped launch the network in 2006. He also oversaw PENN & TELLER: FOOL US and MASTERS OF ILLUSION. Previously, Rosenblatt served as Senior Director of Series Development and Programming for MTV2. In this role, he oversaw CELEBRITY DEATH MATCH, WILDBOYZ, FINAL FU and numerous opportunistic programming stunts and specials. Earlier in his career, Rosenblatt executive produced the successful telefilm, CELESTE IN THE CITY for ABC Family. He began his career working in motion picture development for Neal Moritz & Steve Golin and served various roles in physical production. Based in Los Angeles, Rosenblatt is a graduate of Occidental College.
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