*Subject to change. Check back for updates.
12:00 pm EST
WELCOME – JP Bommel, CEO, NATPE
12:10 pm EST (20-minute fireside chat)
OPENING KEYNOTE INTERVIEW:
Presenting Live Sports in 2021
This leading sports executive sits with a popular sports TV personality for a one-on-one candid interview about the evolving for the business of sports television this year.
12:30 pm EST (Two 15-minute case studies)
PROMOTING VIEWERSHIP OF LIVE SPORTS
No tickets? No fans in stands? No problem. Everyone is watching
televised live sports, from anywhere…except the venue. Or are they? Here are two different perspectives on how sports programmers are attracting fans as viewers…one from a research perspective, and another from the programmer’s point of view.
1:00 pm EST (30-minute panel)
DISTRIBUTING LIVE SPORTS TO STREAMING FANS EVERYWHERE
Getting live sports to streaming fans is the focus of this panel
discussion among sports programmers, networks, and connected
tv platforms. Topics include the latest deal points including sports
betting, exclusive content, and more.
1:30 pm EST (Two 15-minute fireside chats)
CHANGING THE PLAYING FIELD OF SPONSORSHIP
“Show me the money” is more than a famous line from the Jerry Maguire movie, it is also the focus of a huge revenue stream for televised live sports. Hear two different viewpoints….one from a sponsorship sales exec, and another from the brand-agency perspective.
2:00 pm EST (Super Series of 15-minute keynote interviews)
THE SUPER SERIES OF SPORTS PERSPECTIVES
This is a series of one-on-one keynote fireside chats; each with a
specific focus on one area of the business of live sports tv.
• The Local Station Story explores the valuable role of RSNs to local teams, and sponsors.
• A Network’s Coverage focuses on the behind the scenes of the biggest sports events
• Fans Around The World takes a close look at building a world-wide sports brand mania
• The “Re-Brand Power” of Retired Pros interviews a top sports
announcer after a stellar athletic career.