Making the Most Out of ATSC 3.0: How Next-Gen TV Can Drive a Broadcast Revenue Renaissance
Next Gen TV has the power to create a renaissance of revenue within the television industry. With the recent approval of ATSC 3.0, broadcasters have a wealth of new opportunities to build, engage and better monetize their audiences. Covering topics such as interactivity, personalization, addressable advertising, audience measurement and more, this session will provide unique insights from industry leaders on the near and long-term impact of Next Gen TV on broadcast television.
# David Amy
# Deb McDermott
# Lucy Hughes
# Andrew Finlayson
# Lew Leone
# Anne Schelle
Our Award-winning technology is the industry standard for movies, music and television. Setting the Standard The motion picture industry implemented our content protection solution as part of the Blu-ray Disc standard. The television industry selected our content measurement and enhancement solution as part of the next generation TV standard, ATSC 3.0.