Event presented at the W Hotel, Hollywood, CA on September 29, 2022.

Start Time Session Title Session Description Speaker Role Speaker Name Speaker Title Company
8:30am PT Pre-Program Networking
    Coffee and Light breakfast foods in the Networking Café
POD ONE: TRENDS IN STREAMING (8:55 AM TO 10:30 AM)
8:55 am PT Welcoming Remarks
JP Bommel President & CEO NATPE
9:00 am PT Trends 2022-23: The Streaming Scene Unfolds
    A leading industry analyst shares updates of the latest streaming trends for 2022-23 highlighted by mergers, acquisitions, international co-productions, collaboration and partnerships for content libraries and new productions, as well as the competition for subscribers and the need to manage subscriber churn.
Moderator Joe Schramm Conference Producer & President Schramm Marketing Group
Presenter Jeffrey Cole Director Center for the Digital Future
9:15 am PT Trends 2022-23: The Streaming Consumer in 22
    As the streaming wars continue to rage, what’s ahead in the battle for dominance? Will 2023 see an escalation as consumers reallocate their entertainment dollars in the face of an economic downturn? Variety Intelligence Platform media analysts Heidi Chung and Tyler Aquilina are in the trenches daily and lead a lively discussion focused on consumer and streamer trends, including an exclusive preview of VIP+’s upcoming special report, “DARE TO STREAM 6.0.” Has the TV tide actually turned, and how can subscription services adapt and triumph in the year ahead? Join us to find out the real state of streaming.
Moderator Heidi Chung Media Analyst & Correspondent Variety Intelligence Platform
Presenter Tyler Aquilina Media Analyst Variety Intelligence Platform
9:30 am PT Opening C-Suite Keynote | Creating Opportunities for the Consumer Experience Worldwide and Decision Making on Global Scripted Content
    This one-on-one conversation with a streaming platform leader and a key “market-watcher” explores the key opportunities and challenges of developing and programming original scripted content for growing consumer use of streaming worldwide.
Moderator Cynthia Littleton Co Editor-In-Chief Variety
Presenter David Nevins Chairman and CEO, Paramount Premium Group and Chief Creative Officer, Paramount+ Scripted Series Paramount/Showtime Networks Inc.
10:00 am PT Trends in Strategies for Streaming Original Content Worldwide
    This roundtable of leading global programming executives discusses the future of collaboration for content development, and serving it to audiences worldwide.
Moderator Michael Schneider TV Editor Variety
Panelist Jennie Baird Executive Vice President and Managing Director, Digital News & Streaming BBC Studios
Panelist Kevin Cross Distribution Executive Condista
Panelist Emily Mraz Head of Development
 Tastemade
Panelist Patrice Courtaban EVP Global Growth & Business Development / CEO TV5Monde
10:45 am PT Mid-morning Networking Break – Networking Mezzanine
POD TWO – FAST TALKING (11:00 am to 12:45 pm PT)
11:00 am PT Buying Streamed Advertising
    This leading media executive shares professional perspectives on the benefits of advertising to FAST and AVOD audiences and how this investment has made ad-supported streamed programming one of the most popular tactics for brands and media buyers, today.
Panelist Kelly Metz Managing Director, Advanced TV Activation Omnicom Media Group
Presenter Jeffrey Cole Director Center for the Digital Future
11:15 am PT Collaborating for Content on Connected Devices
    Content on connected devices is one of the fastest growing segments of the ad-supported streaming business today (AVOD/FAST). Hear from leaders on each side of this relationship about their collaboration for serving viewers and advertisers, together.
Moderator David Bloom Sr. Contributor Forbes
Panelist Daniel Gagliardi VP of Digital Distribution and Business Development FilmRise FilmRise
Panelist Greg Barnard Director of Content Acquisition Vizio
Panelist Jay Holzer Head of Programming, Streaming Tastemade
11:45 am PT Storytelling for Today’s Young Latinos
    Young Latinos will soon comprise 1 in 4 Americans within the decade. They are being underserved by most major streamers. Listen to this panel including a celebrity, content creators, and executives as they discuss what it takes to capture and engage this fast-growing audience who are influencing pop culture and streaming, now and for decades to come.
Moderator Meg James Media Reporter LA Times
Panelist Wilmer Valderrama Actor, Producer and Activist  
Panelist Xolo Maridueña Actor/Producer  
Panelist Danny Villa Head of Development & Production | Fiction + Non-Fiction | Hispanic Streaming group NBCUniversal Telemundo Enterprises
Panelist Isabel San Vargas President, Productions and Operations Propagate Content
Panelist Bianca Quesada Founder/CEO Arcus Studios
12:15 pm PT Award Presentation: 2022 NATPE Award for Leadership in Streaming
    Ryan is receiving this inaugural award because he has set the example of the kind of innovation, entrepreneurship, and determination needed to build the streaming television industry. He is a pioneer in the business of streaming and is responsible for one of the industry’s biggest success stories. As co-founder and CEO of Pluto TV, Tom successfully established and led Pluto TV to become the industry’s leading free ad-supported streaming television (FAST) service which surpassed $1 billion in revenue in 2021. In late 2020, Ryan was named President and CEO of Paramount Streaming where he spearheaded the launch of Paramount + in early 2021. Today, he is responsible for the global streaming and direct-to-consumer business for Paramount Global, one of three pillars of the company alongside the Film and TV divisions. Paramount Streaming encompasses free and paid streaming services including Pluto TV with nearly 70 million global monthly active users, and Paramount+, which currently serves 43 million subscribers worldwide.
Award Recipient Tom Ryan President &
CEO

Co-Founder & CEO		 Paramount Streaming

Pluto TV
Award Presenter JP Bommel President & CEO NATPE
12:45 pm PT Networking Lunch Break – Luncheon
POD THREE – VIEWER TALKS (1:30 pm – 3:15 pm PT)
1:30 pm PT Scripted Series and Content for Global Audiences
    This leading programming executive shares perspectives on the process of developing new scripted series and branded content from greenlighting the production, to reaching viewers worldwide.
Moderator Cynthia Littleton Co Editor-In-Chief Variety
Keynote Katherine Pope President, Sony Pictures Television Studios Sony Pictures Television
2:00 pm PT Panel Discussion: Viewer Talk #2 Topic: Promoting Content
    The process to attract and retain streaming subscribers and engaging loyal streaming viewers is now more sophisticated with the introduction of new tactics like AI. This panel discusses the advantages of promoting content created to engage targeted audiences including specifics like language, genres, culture, localization, and special interests.
Moderator Adriana Waterston Chief Revenue Officer, Insights and Strategy Lead Horowitz Research
Panelist Michele Edelman Head of Growth Premiere Digital
Panelist Scott Ehrlich Chief Innovation Officer Sinclair
Panelist Garrett Goodman VP Sales Papercup
2:45 pm PT A New Day for Ad-supported Streaming
    This panel of revenue-focused executives from leading broadcasters, media buyers, and service providers explore the latest opportunities to stream timely content. Who are the new players in the marketplace and how will they impact revenues in both the broadcast and streaming industries, worldwide?
Moderator Heidi Chung Media Analyst & Correspondent Variety Intelligence Platform
Panelist Mark Shepard SVP, General Manager Canoe
Panelist John Rogers Vice President of Business Development Unruly
Panelist Kris Johns Senior Vice President of Advertising Wurl
3:15 pm PT Mid-Afternoon Break – Networking Mezzanine
POD FOUR – SUBSCRIBER TALKS (3:30 pm to 4:15 pm PT)
3:30 pm PT Premium Content That Attracts Subscribers
    Hear from a leading program partnership executive about their strategies for delivering the hits that serve as a “promotional guarantee” for expanding subscriber growth and maintaining retention.
Moderator Adriana Waterston Chief Revenue Officer, Insights and Strategy Lead Horowitz Research
Panelist Nicole Fencel Head of The Roku Channel SVOD, Strategic Investments Roku
3:45 pm PT Food for Thought
    Programming can truly serve as food for thought. The panelists discuss their latest food-focused hit examining Chinese cuisine as a window into culture and society. Food also plays a crucial role in sustainability, the focus of CGTN America’s annual thematic content to showcase pressing issues such as climate change and poverty reduction, while promoting global actions and subscriber retention.
Special Introduction JP Bommel President & CEO NATPE
Special Introduction Jiang Heping
 President CGTN America
Special Introduction Zhang Xin
 Executive Vice President CGTN America
Moderator Mike Walter Principal News Anchor/Host of Full Frame CGTN America
Panelist Gerald Tan Host, Tso’l Food CGTN America
Panelist Humberto Duran Director of Feature programming CGTN America
POD FIVE – MONETIZING STREAMING (4.15 pm – 5.00 pm)
4:15 pm PT Local Talk: What’s Next: Monetizing Streaming In 2023
    This panel discusses monetizing the evolving streaming industry in 2023 and beyond.  These leading executives each share a unique perspective on rights acquisition and partnerships, advertising, and subscription.  They each represent a different segment of the business including content creator, programmer, platform, and device manufacturer.
Presenter Byron Allen Founder, Chairman, and Chief Executive Officer Allen Media Group, LLC
Moderator Raoul Marinescu President, Digital Sales Allen Media Group, LLC
Panelist Michael Senzon President, Digital Allen Media Group, LLC
Panelist Katherine Pond
 Group Vice President, Platform Content & Partnerships Vizio
Panelist Ashley Hovey Head of the Roku Channel, AVOD Roku
CLOSING & RECEPTION
5:00 pm PT CLOSING & “The After-Party with T’sol, presented by CGTN and NATPE”