September 14-17, 2020 | 8am-5pm, Pacific
*Virtual Agenda is under active development. Please check back often for updates.
From Comfort TV to Cultural Touchstones, Inside HBO Max’s Powerhouse Acquisitions Strategy
MONDAY, SEPTEMBER 14, 2020 – 9:00 AM PT
In this keynote session, Michael Quigley, Executive Vice President of Content Acquisitions, TNT, TBS, truTV, HBO and HBO Max, presents HBO Max’s competitive content acquisitions strategy, covering the streaming platform’s unique approach to building a powerhouse library for all audiences in the household comprised of a robust and curated collection of iconic television series, classic films, international breakouts and more.
Eric Deggans, TV Critic, NPR
Michael Quigley, EVP, Content Acquisitions for TNT, TBS, truTV, HBO and HBO Max; WarnerMedia
Exploring Pluto TV: Leadership and Programming Navigating Change Together
MONDAY, SEPTEMBER 14, 2020 – 11:00 AM PT
During this time of unprecedented disruption, the team at Pluto TV accelerated their mission to entertain the planet. Reaching new outposts of viewers via creative executive collaboration is key to the company’s forward momentum. Pluto TV steers through the intersection of programming and content acquisition in game-changing ways – guided by insightful thought leaders at every level. Hear from those creating new pathways to success for Pluto TV in this unique two-part discussion.
Dade Hayes, New York Business Editor, Deadline Hollywood
Tom Ryan, CEO & Co-Founder, Pluto TV
Amy Kuessner, SVP, Content Strategy & Global Partnerships, Pluto TV
Scott Reich, SVP, Programming, Pluto TV
Delivering on the Promise of a Better Digital World
MONDAY, SEPTEMBER 14, 2020 – 12:30 PM PT
Content may not have the power to directly save lives, but it does have the power to touch and transform them. Discover how distribution plays a key role in empowering content providers to deliver the experience consumers seek and retailers to provide the content consumers need. To get from point A to point B, there needs to be a powerful bridge in between to deliver on the promise of a better digital world.
Michele Edelman, Head of Growth, Premiere Digital Services
Steve Rosenberg, CCO, Premiere Digital Services
Kid Curators: How Smarter Young Viewers Drive Content Innovation
MONDAY, SEPTEMBER 14, 2020 – 2:00 PM PT
Children and pre-teens are an unabashedly honest group of content consumers, and always have been. All industry segments can appreciate the opportunities for streaming platforms designed to meet the needs of younger viewers (and for now, families “together at home.”) Younger audiences thrive on creative, educational and inclusive stories. How are today’s most innovative storytellers cultivating children’s stories in 2020? Find out by listening in on this bespoke conversation among trend-setting creators and executives. Also included: two remarkable content showcases from PBS Kids and Spin Master!
Eric Y. Lapointe, Director of Series Development, Global Mechanic
Ellen Doherty, CCO, Fred Rogers Productions
Cyma Zarghami, Founder & CEO, MiMO Studio
Mike Young, Chairman Co-CEO, Splash Entertainment and Kabillion
EXCLUSIVE SHOWCASE PRESENTATIONS:
Linda Simensky, Head of PBS KIDS Content, PBS
Jennifer Dodge, EVP, Spin Master
What’s Next for CBS All Access in its Transformation to ViacomCBS’ SVOD Super Service
TUESDAY, SEPTEMBER 15, 2020 – 9:00 AM PT
In this keynote session, Marc DeBevoise, Chief Digital Officer, ViacomCBS and President & CEO, ViacomCBS Digital, and Julie McNamara, EVP and Head of Programming for CBS All Access will talk about the service’s ongoing transformation from the industry’s first network-branded direct-to-consumer service to super-serving consumers with content from across the ViacomCBS portfolio. They’ll discuss the strategy behind the service’s unique and growing blend of exclusive originals, live sports – like UEFA – and news, and a deep library of series and movies spanning the ViacomCBS portfolio as they build towards the service’s 2021 rebrand.
Cynthia Littleton, Business Editor, Variety
Julie McNamara, EVP and Head of Programming, CBS All Access
Marc DeBevoise, CDO, ViacomCBS + CEO/Pres., ViacomCBS Digital
The Before and Faster Story: Channel Growth of Philo
TUESDAY, SEPTEMBER 15, 2020 – 11:00 AM PT
Beyond major players in the OTT space, it’s clear that consumers are willing to sign up for new services as long as it fits their content consumption diet. Like Philo, the streaming winners are those that address real customer needs while providing great value and convenience. In this virtual fireside chat, Tim Natividad (Roku – Head of Global Performance Marketing) and Mike Keyserling (Philo – COO) will discuss about the history of Philo, how they captured the mindshare of cord-cutters and boosted their audience by 300% YOY.
Tim Natividad, Head of Global Performance Marketing, Roku Inc.
Mike Keyserling, Chief Operating Officer, Philo
LET’S MAKE A DEAL: AT HOME with Wayne Brady
TUESDAY, SEPTEMBER 15, 2020 – 2:00 PM PT
NATPE is excited to host this special presentation of LET’S MAKE A DEAL: AT HOME as part of the upcoming Streaming Plus conference. Join Daytime Emmy-winning host Wayne Brady, announcer Jonathan Mangum and co-executive producer Chris Ahearn as they take you on a wild ride detailing how one of the nation’s most cherished game shows reinvented itself for the virtual world as America was forced to shelter in place. Bringing happiness into living rooms everywhere, the dynamic trio will share with NATPE attendees how they have been engaging with costumed contestants from all walks of life to give away cash and prizes these past several months. This unique engagement will feature actual gameplay for prizes with NATPE attendees, along with live Q&A with the talent.
Wayne Brady, Host & Co-Executive Producer, LET’S MAKE A DEAL
Chris Ahern, Co-Executive Producer, LET’S MAKE A DEAL: AT HOME
Jonathan Mangum, Host & Announcer, LET’S MAKE A DEAL: AT HOME
Tubi: Super Serving Underserved Audiences
WEDNESDAY, SEPTEMBER 16, 2020 – 9:00 AM PT
In the era of “Peak TV,” viewers have plenty of options, but some still find themselves wanting more content that suits their interests. Tubi has found success in super serving audiences seeking personalized content including Spanish-Language, Black Cinema, LGBTQ+, Kids/Family, Anime and Horror. Viewers are finding what they want within a deep library of over 20,000 titles, including content that can’t be found anywhere else. Join Tubi’s Chief Content Officer, Adam Lewinson, for discussion about their success and how Tubi is helping producers and content owners find audiences for their content.
David Bloom, Senior Contributor, Forbes
Adam Lewinson, Chief Content Officer, Tubi
The TV Ad Spending See-Saw
WEDNESDAY, SEPTEMBER 16, 2020 – 11:00 AM PT
Prior to the pandemic, upfront spending continued to increase each year despite TV network rating declines. When stay-at-home guidelines were enacted due to COVID-19, ratings went up while ad spending was pulled (and the traditional Upfront season was cancelled). A week before the new 2020 Fall Season officially begins, top network and agency executives discuss what the new “new normal” looks like, how production delays and the live sports hiatus have affected deal-making, what impact new ad-supported streaming platforms are having on the traditional TV business, if the Upfronts come back, and what the future will otherwise look like.
Brian Steinberg – Senior TV Editor, Variety
Marianne Gambelli, President Advertising Sales, FOX Corporation
Matt Sweeney, Chief Investment Officer, GroupM U.S.
Steve Mandala, President of Advertising Sales and Marketing, Univision
Accelerated Strategies and Opportunities For Monetization
WEDNESDAY, SEPTEMBER 16, 2020 – 12:30 PM PT
In this session hear about NBCUniversal Telemundo’s fresh approach to monetization and distribution in a post-COVID-19 environment and how the media property has accelerated streaming in a multiplatform and multicultural world.
Daniel Holloway, Executive Editor, TV, Variety
Peter Blacker, EVP, Revenue Strategy & Innovation, NBCUniversal Telemundo Enterprises
The Need for News: Surge Strategies Amidst Dynamic Audience Growth
WEDNESDAY, SEPTEMBER 16, 2020 – 2:00 PM PT
New viewers – whether self-quarantined or by a consuming desire for fresh information – are glued to global information TV channels and streaming platforms for obvious reasons. Beyond the disruption and anxiety of worldwide pandemic, audiences are also attempting to keep different national events across the globe in perspective. How are leading news content creators PBS, Quibi and Vice finding a balance between telling the compelling and important stories of the day while also serving the greater good as responsible publishers? Hear directly from those making crucial decisions at the pace of the daily news cycle in this conversation.
Phoenix Gonzales, Founder and COO, dotstudioPRO
Jesse Angelo, President, Global News & Entertainment, Vice
Ryan Kadro, Head of News, Quibi
The Viewer as Programmer in 2020:
New Audiences, New Creators and New Opportunities
THURSDAY, SEPTEMBER 17, 2020 – 9:00 AM PT
The impact of “the audience as programmer” has dramatically increased regarding the creation and distribution of content. Current events have sharpened those curation skills to a razor’s edge while sheltering-at-home. How are viewers in 2020 – with more scheduling savvy than ever – finding, engaging with and supporting their favorite programming? How are streaming content creators and decision-makers innovating both today and for tomorrow? Find out in this discussion with thought-leaders from across the full spectrum of content.
Kaaren Whitney-Vernon, Head of Branded Entertainment, Shaftesbury
Ira Rubenstein, Chief Digital & Marketing Officer, PBS
Damian Pelliccione, CEO and Co-Founder, Revry
Brett Dismuke, Chief Content Officer, UMC TV (AMC Networks)
Life Is But A (Game) Stream
THURSDAY, SEPTEMBER 17, 2020 – 11:00 AM PT
From esports tournaments and hours of gameplay by streamers to live, avatar-based concerts and movie premieres in the Metaverse, Gaming is redefining what audiences watch and how programming is distributed. Doug Scott, Co-Founder of Subnation, and David Bloom, Senior Contributor at Forbes, will discuss how production companies, broadcasters, and streaming platforms can take advantage of the exponential growth of the global gaming and esports industry. By developing Gaming Video Content (GVC) designed for audiences that “mesh media”, shop from home and want to seamlessly engage with the talent and community in real-time, distributors will be able to connect brands and consumers in an authentic manner.
David Bloom, Senior Contributor, Forbes
Doug Scott, Co-Founder, Subnation
Catch the Wave: What You Need to Know About Korean Content and Its International Impact Growth
THURSDAY, SEPTEMBER 17, 2020 – 2:00 PM PT
‘Parasite’s’ director, Bong Joon-ho said it best ‘once you overcome the one inch tall barrier of subtitles, you will be introduced to so many more amazing films’ and TV shows! With rapid advancement of streaming and technology, Korean content has become more accessible than ever in the US. Korean original content is having its moment with fans around the world, and US production companies are competing to purchase Korean TV formats to create ratings juggernauts like The Good Doctor, and The Mask Singer. The panelists will discuss why Korean content has cemented itself into the international mainstream and how the distribution and production companies have achieved a broad audience outside of Korea.
Kymber Lim, CEO/Producer, MAJYK Studios
Justine McKay, Product Marketing Manager, Korea Content Platform
Erik Barmack, Founder, Wild Sheep Content
Craig Plestis, President, Smart Dog Media; Executive Producer & Creator, THE MASKED SINGER (US Format); Executive Producer, I CAN SEE YOUR VOICE