Bill Herman is the VP of Advanced Advertising at Spectrum Reach, the advertising sales division of Charter Communications. Bill oversees sales experts in more than 90 DMAs specializing in advanced multiscreen products – streaming TV, multiscreen addressable TV, 1st Party and 3rd Party Data applications, attribution and traditional digital products (search, display, video, social).
Prior to his current role, Bill served in digital sales leadership roles, working with the West Division field sales teams, and in multiple media and digital roles at agencies including RPA, Ignited, Team One, and Evans/Hardy/Young, working with national and regional clients.
Bill is a frequent speaker at regional advertising events, and holds a B.A. from University of California, Santa Barbara.