Jennie Baird is EVP and Managing Director for Digital News & Streaming for BBC Studios and a digital media trailblazer. Throughout her career she has driven growth and innovation for some of the industry’s most successful digital brands.
At BBC Studios, Ms. Baird is leading the development of the Company’s unique vision and investment plans to continue driving growth and audiences for the BBC’s digital news products around the globe. This includes BBC Studios’ direct-to-consumer documentary service, BBC Select and BBC Podcasts.
Before joining BBC Studios in February 2022, Ms. Baird served as SVP and Global Head of Product at News Corp. During her tenure, she was responsible for developing digital solutions for Dow Jones, News UK, News Corp Australia, New York Post, Storyful, Realtor.com, Foxtel and HarperCollins Publishers.
Prior to that she held various roles at a number of large scale digital businesses, including AOL, iVillage, and Entertainment Weekly. Earlier in her career, she was instrumental in bringing the pioneering and award-winning website SmartMoney.com to market in the mid-1990s. She also co-founded the cult baby name website, BabyNameWizard.com, exiting with a sale to CafeMedia.
Ms. Baird sits on the boards of The Ethical Tech Project and the OASIS Consortium, industry organizations dedicated to next generation internet safety.