Kelly Metz is the Managing Director of Advanced TV and Linear Activation at Omnicom Media Group’s Activation Center of Excellence. She works to establish best practices for television activation that include cross-platform video planning, measurement and audience activation. As a veteran of the data, software and media industries, Kelly’s expertise lies in enabling clients, co-workers and partners to achieve their objectives via marketing and advertising technology solutions. She spent her early career at Oracle, Yahoo! and Adobe as well as a wide variety of technology startups, with her most recent experience at the Los Angeles based cross-platform media measurement start-up VideoAmp. Particular areas of focus are media data management, media planning and buying and attribution.
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