René Santaella serves as Executive Vice President, Digital & Streaming Media for Estrella Media, and in his role he is charged with leading the digital transformation of Estrella Media’s content and distribution strategy, operations and new revenue initiatives. Since joining the company, Estrella Media has quickly become a leader in multi-platform, Spanish-language, ad-supported content distribution, streaming nearly 800 minutes per month across FAST, AVOD, social and audio platforms. The EstrellaTV APP is now available on Roku, Fire TV, Android TV, iOS and Android mobile; viewers can also find three curated live streaming T.V. networks – EstrellaTV, Estrella News and Estrella Games – across The Roku Channel, Samsung TV+, Vizio WatchFree, Xumo, Xfinity Flex, PlutoTV, Amazon News, Tubi and FuboTV. This past year radio listeners made Estrella Media a top 20 leader in streaming audio with stations like Que Buena Los Angeles, QB Underground, La Raza and El Norte – all available on TuneIn, the EstrellaTV APP and EstrellaTV.com.
Prior to joining Estrella Media, Santaella was the Senior Vice President, Head of Ad Sales & Business Operations, at Sony Pictures Television Digital Networks, and built Crackle into a leading free ad-supported streaming network with the Emmy nominated hit, Comedians in Cars Getting Coffee. He also led the creation of a premium video network for advertisers targeting a large audience of “connected gamers” that included PlayStation, Funimation, Pluto TV and Crackle. Before Sony, he was Director, Ad Sales Marketing for Disney Interactive, leading digital and cross-platform advertising and integrated marketing solutions across the company with corporate alliance partners.
Santaella is based in the company’s Burbank headquarters and reports to Peter Markham, CEO of Estrella Media. He holds a Master of Business Administration from the Anderson School of Business at UCLA and a Bachelor’s degree from UCLA. He was also a member of the Puerto Rican National Swim Team and UCLA Men’s Swim Team.