Reny Diaz is VP of Audience Strategy & Content Development at NBCUniversal Telemundo Enterprises. Appointed to the role in March 2019, he focuses on articulating a unified audience growth strategy and developing content to deliver on that vision across the company’s platforms. Reny reports to the EVP of Omnichannel Content and serves as a member of the Telemundo leadership team responsible for growing audiences, Telemundo’s brand & revenue across all platforms. Prior to this role, Reny oversaw consumer research for Telemundo Enterprises. Under his leadership, Telemundo partnered with other NBCU brands on innovative multicultural symphony (synergy) marketing campaigns and launched an audience segmentation & consumer testing framework leveraged throughout Telemundo Enterprises. Reny came to the company in 2015 after serving as Head of Research for Fusion, ABC News & Univision’s English-language joint venture. He began his career at Nielsen, supporting the advancement of Nielsen’s Latinx thought leadership.
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