Romina Rosado is the Executive Vice President and General Manager of Hispanic Streaming for NBCUniversal Telemundo Enterprises. In this newly created division Rosado is responsible for developing, producing and programming a robust content slate to super charge the growth of Latinos on Peacock and across all Telemundo and NBCUniversal streaming platforms. Rosado leads cross-company efforts and collaborates with Peacock’s leadership in the development of the service’s Latino content to effectively target and connect with this growing demographic of 200%ers – audiences who are 100% American and 100% Hispanic, hyperconnected, and media super consumers. She reports to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.
Rosado is experienced in creating content, building an audience, and driving monetization across linear and digital platforms. Most recently, she was Executive Vice President, Entertainment & Content Strategy for NBCUniversal Telemundo, where she oversaw the company’s omnichannel strategy with a focus on streaming, while ensuring that the network was providing audiences with a unified content and brand experience across all linear and non-linear distribution channels. Previously, she was Senior Vice President of Digital Media for NBCUniversal Telemundo Enterprises, where she oversaw the growth of Telemundo digital into a streaming powerhouse, tripling the Telemundo App usage in 2020 with record-breaking properties, including El Señor de los Cielos (Lord of the Skies) and Pasión Prohibida (Forbidden Passion). Rosado joined Telemundo in 2018 to develop the Noticias’ Telemundo digital strategy in the run-up to the 2020 presidential election.
Prior to that, Rosado was Senior Vice President of Global Content at NBCUniversal´s E! in Los Angeles, where she oversaw all content, news gathering, audience development, and product for the company’s news division. During her time at E! News, she helped to expand programming and grow the brand’s footprint to more than 1 billion engagements per month in over 160 countries, making E! News the largest multiplatform entertainment news and women’s lifestyle brand globally.
Earlier in her career, Rosado was Executive Producer at US Weekly, where she was responsible for launching and executing the company’s digital expansion. She also advised some of the world’s leading NGOs and government agencies on their digital strategies and was a consultant to the European Central Bank ahead of the introduction of the Euro.