Ben Relles is Head of Innovation for YouTube Originals where he focuses on creating unique programming that’s only possible on YouTube.
In this newly created role, Relles is charged with utilizing the platform’s features for interactive storytelling. In addition, he works across the YouTube Originals series and live specials to optimize for audience growth and participation.
Prior to this role Ben was Head of Unscripted for YouTube Originals where he oversaw the development of projects including series Mind Field starring Michael Stevens, the live special Will Smith: The Jump and the film Demi Lovato: Simply Complicated. Before joining the YouTube Originals division, Relles served as YouTube’s Global Head of Creative Strategy where he led a team responsible for helping YouTube partners build loyal audiences and create break-out series.
Prior to joining YouTube, Relles was Vice President of Programming and Content Development at Next New Networks. While there he led content strategy as the company built viewership to over 2 billion total views with networks Ben launched including Barely Political and Vsauce. In March 2011 Next New Networks was acquired by YouTube.