Rick Haskins is Executive Vice President of Marketing and Digital, The CW, overseeing all of the network’s marketing efforts and overall digital strategy, as well as working to develop and produce new entertainment content for The CW’s digital and emerging platforms including CWTV, CW Seed, CW Good.
Since the network’s launch, Haskins has helped pioneer and established a strong brand position for The CW’s digital presence, including the launch of The CWTV and CW Seed apps featuring free, unauthenticated full-episode streaming and expansion onto virtually every major OTT platform. To date, there have been over 60MM downloads collectively for the two apps.
In 2012, Haskins spearheaded the launch of the network’s digital-only platform. Relaunching in 2013 as CW Seed, it is the home of both high-quality originals and streaming library content of fan favorite television series. Original series include DC animated series such as “Deathstroke” and “Constantine: City of Demons” as well as the award-winning musical “I Ship It.” The CW also features complete series runs of fan favorites such as “Hellcats,” “Everybody Hates Chris,” “Alcatraz” and “LA Complex.”
In 2009, Haskins was named one of Advertising Age’s Entertainment A-List Marketers. In 2012, The CW was awarded two Lions at the International Cannes Media Festival and Haskins was named one of Broadcasting & Cable’s Digital All-Stars. In 2019, The CW was awarded The Television Academy of Arts and Sciences Honors Recognition for programming that inspires positive change for The CW Good series “My Last Days.”
Haskins has enjoyed a 37-year career marketing to both consumers and the trade on #1 brands across a diverse array of industries. Prior to The CW, Haskins served as an Executive Vice President and General Manager for Lifetime Television from 1999-2006.
Previously, Haskins helmed his own marketing consultancy and held a variety of positions at The Walt Disney Company from 1988-96. From 1982-1988, Haskins was a brand manager for Procter & Gamble.
A published author, Haskins co-wrote “Brand Yourself” in 2000. Haskins is a graduate of Utah State University where he received a Bachelor of Science in psychology.