The Big Data Bridge: How TV Stations Use Big Data to Drive Success with Agencies

The Big Data Bridge: How TV Stations Use Big Data to Drive Success with Agencies

Local broadcasters, agencies and marketers today require that advertising budgets work smarter and more effectively than ever before, and that they understand audience behaviors more accurately and granularly. Join moderator, Bill Livek, Executive Vice Chairman & President of comScore, along with representatives from Local TV stations and agencies, to hear how more stable and granular TV viewership information is helping to drive more successful buying and selling partnerships between stations and agencies.

Moderator:

Bill Livek – Vice Chairman & President, comScore

Panelists:

Scott Dillon – Director of Sales, KFMB Stations Group

Lisa Huebner – Partner + VP, Media Director, Boelter + Lincoln

Michele Hall – Senior Vice President, Cooper-Smith Advertising

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