What is The Lens?
NATPE’s The Lens provides its community of content buyers, distributors, advertisers and producers with direct answers to changes in content. Through inter-personal opportunities including meetups, education, deal-making, resource sharing, and introductions, The Lens equips both NATPE members with the intel necessary for next level content deal-making, distribution, audience engagement and data measurement. Through year-around connectivity, The Lens aims to lead by creating a framework to reflect, reframe and refocus on the future of content across all global platforms including TV, OTT, Digital, Mobile, Gaming, AR and AI.
Designed to introduce members to engaged and forward-thinking industry professionals who have a passion for sharing their stories, knowledge, and pragmatic experience.
A creative and captivating showcase of electrifying ideas, projects, and thought-leadership. Each experience includes proactive presentations, education and immersive engagement by leaders in content.
Curated high-level gatherings of media, entertainment, and digital executives to identify and deliver content industry trends through data-driven research and discussions led by game changers.
Designed to provide its community of content buyers, distributors, advertisers and producers with direct answers to changes in content, NATPE’s The Lens HQ Meet-Ups take creatives to the headquarters of top media and entertainment brands to discover intel on ways media and entertainment brands are looking to build next-generation experiences, processes, and products.
NXTGN Advisory Board
The mission of the NATPE NXTGN (Next Gen) Advisory Board is to identify media/ entertainment content industry trends, lead ecosystem dialogue, and create marketplace evolution to foster industry adoption as changes in consumer behavior evolve. We aim to drive change through inter-personal opportunities including meet ups, education, deals making, resource sharing and introductions. Impacting content creators, brands, advertisers, distributors and buyers our primary purpose is to lead by creating a framework to reflect, reframe and refocus on the future of content across all global platforms including TV, OTT, Digital, Mobile, Gaming, AR and AI.