The thrill of a live performance on television reverberates all the way back to the first days of black and white screens, and the live concert and music festival business has never been more explosive in terms of growth and diversity. This panel explores the meeting place between these two cultural touchpoints, and how they are proving to be mutually beneficial despite the challenges inherent in navigating new territory. The fact that iconic consumer brands have jumped on board (along with major online platforms like HBO, You Tube, Yahoo!, Amazon Prime, Netflix, Hulu and multiple PPV outlets) to capitalize on the immediacy of the market is no surprise. Festival organizers and tour promoters are cutting more advance deals with global retailers to support live broadcast events and tours, which in turn creates new revenue streams populated with engaged audiences. Companies ranging from American Express, Samsung and Toyota to Spotify and Facebook Live – and some inventive VR content production houses – are pushing the envelope for immediate, enhanced delivery. The market for ancillary content and channels revolving around music, from Life Style to Fashion to Music Tourism gets hotter every day. Our expert panel will be your “behind the scenes” guides; no backstage pass required!
Vince Bannon – Chief Tin Knocker, Bannon Sheet Metal
Caroline Burruss – Vice President, Global Partnerships, AEG Live
Mark Williamson – Global Head of Artist & Industry Partnerships, Spotify
Ty Roberts – Chief Technology Officer, Universal Music Group
Raymond Roker – Content Strategy Director, AEG Live / Goldenvoice
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