As the digital and traditional media landscape continues to be massively disrupted, new players are emerging that are buying and selling digital first, mobile content. These new and highly nimble production companies are now creating, developing and distributing content for an explosive digital age to both the newest platforms in the space but even to traditional buyers looking to attract younger audiences. What’s the strategy for these fledgling production company initiatives? How are they different from traditional production companies who are also selling to the same platforms? And how are these new platforms marketing to and sustaining audiences as the content wasteland continues to be more and more fragmented. The transformation of the global content business has never been more interesting or challenging, and our expert panel of production companies and select platforms will share with you just how it feels to ride the front edge of this new creative wave.
Moderator:
Margo Plotkin – Digital Talent & Packaging Agent, Creative Artists Agency
Panelist:
Seth Jacobs – VP, Business Development, Victorious
Nick Shore – Chief Creative Strategist, Astronauts Wanted
JC Cangilla – Chief Operating Officer, New Form
Steve Koenig – Sr. Director, Research, Consumer Technology Association
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