The Value of Creativity with Morgan Spurlock, Rob Dembitz, Josh Rabinowitz and Teddy Lynn

The Value of Creativity with Morgan Spurlock, Rob Dembitz, Josh Rabinowitz and Teddy Lynn

Presented by the organizer and executive leaders of Cannes Lions, along with their key industry advisers and leading industry creatives, this session will explore topics sure to intrigue and inspire. Creativity is an asset that should be embraced and invested in, and brands making this investment should care more about entertainment than entertaining…we will illustrate this point with highlights from the Lion’s Entertainment program. Other questions to be answered include: Why does music matter as a social tool in brand led content? Why are brands increasingly looking for new ways to engage with Entertainment businesses? How is the agency model changing as a result of this? For a truly remarkable look into this important global media industry event, be sure to place this session on your NATPE17 itinerary.

Moderator:

Scott Donaton – Chief Content Officer, DigitasLBi

Panelist(s):

Rob Dembitz – Global Head of Innovation, Cannes Lions

Josh Rabinowitz – EVP/Director of Music, Townhouse/WPP

Morgan Spurlock – Founder & CEO, Warrior Poets

Teddy Lynn – Global Chief Creative Officer, Bloomberg Media

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