Insights gleaned from an engaged audience has value well beyond ratings and clicks. Understanding audience behavior has never been more of a priority for all content stakeholders. Capitalizing on connectivity via social media, how are companies driving viewers back to their core brand channels? How does extracting value from a loyal community help increase viewership? In this session we examine how consumers across the entire content ecosystem – from linear to OTT to online publishers – connect to and engage with content.
Carol Hanley, Chief Revenue Officer, TV Time
David Craig, Clinical Associate Professor, USC Annenberg School
Laura Molen, President, Advertising Sales and Partnerships, NBCUniversal, NBCUniversal
Joe Kessler, Global Head of UTA IQ, United Talent Agency (UTA)
Ashkan Karbasfrooshan, CEO & Founder, WatchMojo